Privacy policy
PRIVACY POLICY
This Privacy Policy explains how Versatails Inc. and its affiliates (“Versatails”) collect, use, and protect personal information from individuals (“Users”) who visit, access, or use our website at https://www.versatails.com/ (the “Website”) and any related features, content, or services we offer (together with the Website, the “Service”). We are committed to protecting your privacy and safeguarding your personal information (as set forth below). Please read this policy carefully to understand how we handle your data and to help you make informed decisions. By visiting, accessing, or using the Service, you agree to the terms of this Privacy Policy.
1. TERM OF THIS PRIVACY POLICY
This Privacy Policy takes effect when you first access or use the Service and will remain in force for as long as you continue to use or have access to the Service, or for a longer period if required under this Privacy Policy.
By using the Service, you explicitly consent to the collection, storage, use, and sharing of your personal information as described in this Privacy Policy, including any updates made from time to time.
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we do, we will revise the “Last Updated” date at the bottom of the policy. If we make material changes, we will provide notice through the Service or by other means, as required by applicable law. Continued use of the Service after any changes indicates your acceptance of the updated Privacy Policy.
Please note that the Service may occasionally contain unintentional errors or inaccuracies. Versatails will make reasonable efforts to correct these as needed, at its sole discretion. While we regularly update and improve the content provided through the Service, some inaccuracies may occur during or between updates. Versatails does not accept any responsibility or liability for such errors.
We also make reasonable efforts to keep the Service free of viruses, but we cannot guarantee complete protection. Users are responsible for taking appropriate precautions—such as using antivirus software—before downloading any content from the Service.
2. OUR SERVICE
Versatails operates an online store offering premium products for dogs, including our flagship orthopedic dog beds. The store is hosted by Shopify Inc., which provides the e-commerce platform we use to operate our website and process transactions. Your Personal Information may be stored and processed through Shopify’s data storage, databases, and related applications. For more information about how Shopify handles your Personal Information, please review Shopify’s Privacy Policy at: https://www.shopify.com/legal/privacy.
3. INFORMATION WE COLLECT
Information You Provide
When you access or use the Service, Versatails may collect certain types of personal information (“Personal Information”) directly from you or based on your interactions with the Service. This may include:
● Contact and Identification Information: Such as your full name, phone number, email address, shipping address, and any other information you may be asked to provide when registering for or using the Service.
● Order and Payment Information: When you place an order, we collect information necessary to fulfill your purchase, including your name, shipping and billing addresses, phone number, and email address. Payment details are processed securely by third-party payment providers. Available payment methods—such as Shopify Payments, Google Pay, Apple Pay, or PayPal—may vary and are subject to change at our discretion. We do not store your payment card information on our servers.
● Voluntary Information: Information you choose to provide, such as details about your pet, product preferences, or feedback. This may include responses to emails, support inquiries, or form submissions on the Website or during checkout.
● Usage and Transaction Data: Details about your interactions with the Service, such as pages viewed, purchases made, and transactions completed. This may also include communications with Versatails and related metadata (e.g., timestamps, communication method, geolocation), as well as survey or promotion responses.
● Other Information: Any additional personal data you submit through the Service.
Note: If you provide personal information about another individual (e.g., gift recipients), you must ensure you have their consent to share that information in accordance with this Privacy Policy.
Information Automatically Collected
In addition to the Personal Information you provide directly, Versatails may automatically collect certain technical and usage-related data when you interact with the Service (“Usage Data”). This information helps us operate, secure, and improve the Service and your experience. Usage Data may include:
● Device Information: We may collect details about your device and its connection, such as your IP address, browser type, operating system, approximate geolocation, and unique device identifiers (e.g., UDID or MAC address).
● Cookies and Similar Technologies: Like many websites, we use cookies and similar tracking technologies to enhance functionality, personalize your experience, and analyze how users interact with our Service. Cookies are small text files stored on your device that help us recognize your browser over time. We may also use web beacons, pixels, or other technologies to collect information such as your IP address, the referring website, pages visited, browser characteristics, and whether you opened or interacted with emails sent by Versatails.
We and our partners use cookies and similar technologies to operate our website, measure performance, personalize your experience, and deliver targeted advertising. These fall into the following categories:
o Strictly Necessary Cookies (e.g., session management, checkout, fraud prevention).
o Performance and Analytics Cookies (e.g., measuring traffic, usage trends, and site performance via Shopify and Google Analytics).
o Marketing and Advertising Cookies (e.g., Meta, Google, Klaviyo, and other platforms used for retargeting and campaign measurement).
o Preference Cookies (e.g., remembering your language or location).
You can control or disable cookies by adjusting your browser settings. Please note that disabling cookies may affect your ability to use certain features of the Service. For more information, you can review cookie settings instructions for major browsers:
● Safari
By continuing to use the Service, you consent to our use of cookies as described in this Privacy Policy.
● Browser Signals and Global Privacy Control (GPC): Some browsers may send “Do Not Track” (DNT) signals to websites. At this time, we do not respond to DNT signals or similar legacy mechanisms. However, we do recognize and honor Global Privacy Control (GPC) signals, which are browser or extension-based settings indicating a user’s intent to opt out of the sale or sharing of Personal Information. When we detect a valid GPC signal, we treat it as a legally binding opt-out request in accordance with applicable privacy laws, including the California Privacy Rights Act (CPRA).
● Ancillary Technical Data: We may collect additional technical and diagnostic data related to your use of the Service, including system configuration, usage patterns, login history, clickstream data, session metadata, application performance metrics, bug or crash reports, and system diagnostics. This may include IP address, username, device host name, and the general location at the time of the issue.
● Google Analytics 4 (GA4). Our Service may use GA4, or similar tools, which may collect additional information when enhanced features are enabled. In particular:
o Google Signals allows us to receive aggregated insights based on signed-in Google users who have turned on Ads Personalization, including demographic data, interests, and cross-device activity.
o User-ID enables us to associate sessions from different devices and browsers with a single pseudonymous identifier.
o User-provided data may be used for Enhanced Conversions, meaning that information you provide (such as email address or phone number) can be securely matched against Google accounts to improve the accuracy of conversion measurement.
o Granular location and device data may be collected, including general geographic region, browser, and device characteristics.
GA4 retains event-level data for a limited period (generally, no more than 24 months). For more information on how Google collects and processes data, please see: https://policies.google.com/technologies/partner-sites.
● Google Tag Manager (“GTM”). We may also use GTM to implement and manage analytics or marketing tags. GTM itself does not collect personal information; however, it facilitates the deployment of third-party tags, which may collect data in accordance with your consent preferences.
● Microsoft Clarity. We use Microsoft Clarity, an analytics tool provided by Microsoft, to help us understand how visitors interact with our Website. Clarity uses cookies and similar technologies to record anonymized sessions and generate heatmaps that visualize user behavior. Clarity may capture mouse movements, clicks, scrolling, and page interactions. This information helps us analyze usage patterns and improve the design and functionality of our Website. Clarity does not collect information that can directly identify individual users, and sensitive data fields (such as payment or contact information) are automatically masked to protect your privacy. Data collected through Clarity may be shared with Microsoft and processed in accordance with Microsoft Clarity’s Privacy Statement.
Together, the Personal Information and Usage Data described in this Privacy Policy are referred to collectively as the “Information.”
4. HOW VERSATAILS USES THE INFORMATION
Versatails uses the information it collects in accordance with applicable laws and for the purposes described below. We’ve grouped these purposes into functional categories for clarity:
Operational Purposes
● To Provide and Operate the Service: Including account setup, access management, order processing, and delivering requested features or content.
● To Verify Identity: To confirm user identity and maintain accurate account details.
● To Process Returns and Handle Customer Service Requests: Including refund transactions, product returns, exchanges, and customer support.
● To Maintain Inventory and Fulfillment Systems: Managing stock levels and supply chain fulfillment.
● To Manage Loyalty or Referral Programs: Administering promotional initiatives tied to customer engagement.
● To Maintain Website Functionality and Technical Stability: Monitoring uptime, fixing bugs, and ensuring access to Website features.
● For Record-Keeping and Internal Management: Maintaining logs, audit trails, reports, and backups for compliance, accounting, and risk management.
● To Post Testimonials: If you submit a testimonial, you consent to us displaying your name and comments on our Website or in our marketing materials.
● To Enforce Our Terms or Other Agreements: Including investigating and preventing potential violations.
● To Support Business Transfers: In the event of a merger, acquisition, bankruptcy, or asset sale, your Personal Information may be part of the transferred assets, in accordance with this Privacy Policy.
● To Comply with Legal Obligations: As required by applicable law, regulation, legal process, or government request.
User Experience & Analytics
● To Improve and Personalize the Service: Enhancing the design, functionality, performance, and overall user experience based on individual preferences and behaviors.
● To Analyze and Monitor Use of the Service: Collecting analytics, usage trends, device identifiers, and behavioral insights to understand how users interact with the Website and optimize accordingly.
● To Conduct A/B Testing and Campaign Optimization: Measuring how users respond to variations in ads, messages, and user experiences to improve marketing performance.
Marketing & Advertising
● To Conduct Marketing and Advertising: Including sending promotional emails and text messages, personalizing content and advertising based on your interests and behavior, and delivering targeted or retargeted ads across websites, social media platforms, and third-party networks.
● To Build User Profiles and Segment Audiences: Using behavioral data, purchase history, and technical identifiers (such as IP address or cookies) to create customer profiles, segment audiences, and infer interests or preferences to tailor content and marketing strategies.
● To Use Lookalike and Custom Audiences: Including uploading hashed or anonymized data (such as emails) to advertising platforms (e.g., Meta, Google, Pinterest, Microsoft Advertising, Taboola, Outbrain, TikTok, etc.) to identify similar audiences, re-engage prior visitors and support tools such as Google Enhanced Conversions and Meta’s Conversion API and comparable tools offered by current or future platforms.
● To Combine Data: Linking or combining the Information with data from other sources (including third parties, social media platforms, or advertising networks) to enrich user profiles and enhance service and marketing personalization.
Security & Risk
● To Detect and Prevent Fraud or Security Threats: Including unauthorized access, misuse, illegal activities, or other violations.
● For Cybersecurity and Insurance Purposes: Including managing insurance claims, technical diagnostics, and responding to incidents.
Automated Decision-Making and Personalization
Versatails may use automated processes, including algorithmic tools and machine learning models, to personalize and improve your experience with the Service. This may include:
● Automatically recommending products based on your browsing or purchase history;
● Adjusting the content you see on our Website or in our marketing communications based on your interactions;
● Determining eligibility for discounts, promotions, or targeted campaigns based on user profiles and behavior;
● Prioritizing support responses or offers based on your customer history and engagement patterns.
● Conducting re-marketing activities, including displaying targeted ads on third-party platforms, based on your interactions with our Service;
● Making personalized offers or suggestions based on inferred preferences, interests, or behavioral profiles.
These automated decisions are used to enhance efficiency, relevance, and personalization, and do not involve legal or similarly significant effects on individuals. However, you may contact us at support@versatails.com if you would like more information about how these processes work or to request human review in connection with any automated decision that affects you significantly.
General
● For Other Internal or Business Purposes: We may use Personal Information for any other internal or commercial purpose reasonably aligned with your expectations based on your relationship with Versatails, or as otherwise permitted by applicable law. This may include developing new products or services, improving our marketing strategies, or analyzing trends in customer behavior.
5. BEHAVIORAL ADVERTISING AND INTEREST-BASED MARKETING
As mentioned, we may use the information we collect—including device data, browsing history, interactions with our website, and purchase behavior—to serve you advertising that is tailored to your interests. This practice is known as interest-based or behavioral advertising, and it helps us improve the relevance and effectiveness of the ads you see both on our site and across the internet.
To do this, we work with third-party advertising platforms (such as Google, Meta, Microsoft Advertising, Taboola, Outbrain, TikTok, and others) that use cookies, pixels, tags, or similar technologies to track your activity over time and across websites. These tools allow us to: (i) retarget you with ads after you’ve visited our site; (ii) build lookalike audiences to find new customers with similar interests; (iii) conduct cross-device tracking so that ads are coordinated across your phone, tablet, and computer; (iv) optimize our ad delivery based on what performs best for different audience segments.
To learn more about how interest-based advertising works, visit the Network Advertising Initiative’s educational page: https://thenai.org/about-online-advertising/.
You can opt out of targeted advertising by adjusting your preferences directly. For more information see https://optout.aboutads.info/?c=2&lang=EN. Please note that opting out does not eliminate all advertising—rather, it means that the ads you see may be less relevant to your preferences or online behavior.
6. YOUR CHOICES: OPTING OUT OF COMMUNICATIONS AND PERSONALIZED ADVERTISING
Marketing Communications and Newsletters
We may use your contact information to send you promotional communications, newsletters, special offers, product updates, and other marketing materials that we believe may be of interest to you. These messages may be sent via email, SMS, or other electronic means, and may be personalized based on your interactions with us, purchase history, or other information we collect.
You can opt out of receiving promotional communications at any time by:
● Clicking the “unsubscribe” link in any email we send you;
● Following opt-out instructions in SMS messages (if applicable); or
● Contacting us at support@versatails.com.
Even if you opt out of marketing messages, we may still send you important transactional or administrative communications, such as order confirmations, shipping updates, or changes to our policies.
Data Collection and Personalized Advertising
If you wish for Versatails to stop collecting and using your personal information for marketing personalization or targeted advertising, you may email us at support@versatails.com. Please note that this request:
● Will not apply retroactively; and
● Will not affect necessary service-related data use (e.g., to fulfill orders or detect fraud).
If you are using a mobile device, your device may also provide settings to limit or reset your advertising ID:
● iOS: Go to Settings > Privacy & Security > Tracking, or disable Apple Advertising under Settings > Privacy > Apple Advertising.
● Android: Go to Settings > Google > Ads, and choose “Opt out of Ads Personalization” or reset your advertising ID (AAID).
Please note that opting out of advertising does not disable ads entirely—it limits the personalization of the ads you may see.
7. SPECIFIC PROVISIONS FOR USERS FROM CALIFORNIA, UNITED STATES UNDER CALIFORNIA DATA PROTECTION RIGHTS LAWS.
If you are a California resident, you may have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These rights apply to Personal Information collected by Versatails in connection with providing products or services for personal, family, or household use.
Your Rights
You may exercise the following rights:
● Right to Know what Personal Information we collect, use, disclose, or share.
● Right to Delete Personal Information we have collected from you, subject to legal exceptions.
● Right to Correct inaccurate Personal Information.
● Right to Opt Out of the Sale or Sharing of Personal Information for cross-context behavioral advertising.
● Right to Limit the Use of Sensitive Personal Information, if collected.
● Right to Non-Discrimination for exercising any of your privacy rights.
Sale or Sharing of Personal Information
Versatails does not sell Personal Information for monetary compensation. However, we may share Personal Information—such as IP addresses, online identifiers, and device/browser data—with third-party analytics or advertising platforms (e.g., Google Analytics, Meta Pixel, LinkedIn Insights) to help us understand how users interact with the Service and to improve our marketing efforts. Under the CPRA, this may be considered "sharing" for cross-context behavioral advertising purposes.
If you wish to opt out of such sharing, you may email us at support@versatails.com with the subject line: “California Privacy Request.”
Requests for Direct Marketing Disclosures
Under California’s "Shine the Light" law, you may also request—up to twice per calendar year—details about whether we have shared Personal Information with third parties for their own direct marketing purposes. If applicable, we will provide:
● A list of the categories of Personal Information disclosed; and
● The names and addresses of third parties who received such information in the prior calendar year.
To make this request, email us at support@versatails.com with the subject line: “Request for California Privacy Data” or visit our Privacy Rights Portal.
Please note that some Personal Information may not be subject to CCPA/CPRA disclosure requirements. We will respond in accordance with applicable law.
How to exercise your rights:
- To exercise your right to opt out of sale or sharing, please use the link in our website footer labeled “Do Not Sell or Share My Personal Information”. This opt-out will apply at the browser level.
- As mentioned above, you may also exercise rights via GPC browser signals. We recognize and honor valid GPC signals where legally required.
8. DURATION OF INFORMATION RETENTION AND STORING
Versatails retains Users’ Personal Information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
We may retain Personal Information to comply with legal obligations (e.g., tax, audit, or regulatory requirements), resolve disputes, enforce our agreements and policies, protect our legitimate business interests, or support marketing activities, such as delivering personalized content, analyzing user behavior, creating audience segments, and running promotional campaigns (including lookalike audiences).
Usage Data (such as analytics and technical logs) is typically retained for shorter periods, unless it is needed to improve the performance or security of the Service, or if we are legally required to retain it for longer durations.
Our online store is hosted by Shopify Inc., which provides the infrastructure and data storage necessary to operate our website and process transactions. As a result, your Personal Information may be transferred to, stored on, and processed using servers located in North America or other jurisdictions where Shopify or its service providers maintain facilities. Versatails does not control Shopify’s data storage practices. For more information about how Shopify handles Personal Information, including its international data transfer mechanisms, please refer to Shopify’s privacy policy: https://www.shopify.com/legal/privacy.
9. SHARING INFORMATION WITH THIRD PARTIES
We may share relevant personal information with third-party service providers in order to operate our business and provide you with our Services, in accordance with the purposes outlined in this Privacy Policy. Such sharing is limited to what is reasonably necessary and is subject to appropriate confidentiality safeguards.
Our online store is powered by Shopify Inc., which provides us with the e-commerce platform that enables us to sell our products and process payments securely. When you place an order or interact with our storefront, your Personal Information may be collected, stored, and processed by Shopify as part of that transaction. You can learn more about how Shopify handles your personal data by reviewing their privacy policy here: https://www.shopify.com/legal/privacy.
We may disclose Personal Information to:
● Employees, contractors, service providers, and advisors. Versatails may share Personal Information with its employees, managers, security personnel, legal or financial advisors, consultants, agents, suppliers, and subcontractors, as reasonably necessary for operating, supporting, or improving the Service.
● Authorized service providers. We may share information with third-party vendors that support the Service (such as cloud hosting providers, payment facilitators, CRM platforms, email distribution services, and analytics providers).
● Advertising and marketing partners. We may share limited technical data with advertising networks and social media platforms (e.g., Meta, Google, or Pinterest) to display relevant ads, conduct campaign measurement, and improve our marketing performance. This may include delivering tailored advertisements or measuring the effectiveness of our campaigns.
In addition, we integrate with third-party applications installed through our Shopify store to operate specific functions (such as email marketing, reviews, product bundling, A/B testing, progress bars, and consent management). These providers may collect or process limited personal data as required for their services. Current integrations include, but not limited to:
– GemPages Builder (Privacy Policy)
– Consentmo GDPR (Privacy Policy)
– Judge.me Reviews (Privacy Policy)
– Klaviyo (Privacy Policy)
– Fast Bundle (Privacy Policy)
– ShipStation (Privacy Policy)
– ibundle (Privacy Policy)
– RevenueHunt: Recommender Quiz (Privacy Policy)
– Timesact Pre-order (Privacy Policy)
– Fairing Post Purchase Surveys (Privacy Policy)
– Intelligems (Privacy Policy)
– Upcart—Cart Drawer Cart Upsell (Privacy Policy)
– Triple Whale (Privacy Policy)
We also work with advertising platforms to synchronize product data and campaigns, including, but not limited to, Google & YouTube (Privacy Policy), Meta (Facebook & Instagram) (Privacy Policy), TikTok (Privacy Policy), and Microsoft Advertising (Privacy Policy).
Please note that our Service integrates additional third-party apps and marketing platforms, each of which maintains its own privacy policy. We encourage Users to review these policies to understand how such providers handle personal information.
● Payment processors. We may share order-related information with third-party payment providers (e.g., Shopify Payments, PayPal) to securely process transactions and help prevent fraud.
● Delivery and logistics partners. We may share necessary personal information with shipping carriers and logistics providers to fulfill and deliver your orders.
In addition, we may also share your personal information with:
● Affiliates and subsidiaries. Versatails may share Personal Information with its affiliated companies and subsidiaries where such sharing supports our internal operations or service delivery.
● Legal and regulatory purposes. Versatails may disclose Personal Information when required to do so by law, regulation, court order, or legal process; or where necessary to enforce our rights, comply with legal obligations, respond to government requests, detect or prevent fraud, or ensure the safety and security of the Service and its users.
● Business transfers. In the event of a merger, acquisition, bankruptcy, reorganization, or sale of Versatails’s business or assets, Personal Information may be transferred to the acquiring entity, subject to the protections outlined in this Privacy Policy.
● Aggregated and anonymized data. Versatails may share de-identified or aggregated information that cannot reasonably be used to identify an individual. This type of data may be disclosed for purposes such as analytics, research, or marketing.
10. THIRD PARTY WEBSITES; THIRD PARTIES COOKIES
Versatails’s Service uses cookies and similar technologies, including third-party cookies such as Google Analytics, to help us understand how Users interact with our Service and to improve performance.
Please note that the use of cookies by these third parties is not covered by this Privacy Policy, and Versatails does not have control over how such cookies operate. For more information, we encourage Users to review the privacy and cookie policies of the relevant third-party services. For example, to learn how Google uses data collected through its services, you can visit: https://policies.google.com/technologies/partner-sites.
Users can manage their cookie preferences by adjusting their browser settings. Most browsers allow Users to:
● Receive a warning when a cookie is being set;
● Block all cookies or only third-party cookies;
● Delete existing cookies manually or automatically when the browser is closed.
Please be aware that disabling cookies may affect the functionality of the Service. Additionally, even if third-party marketing cookies are disabled, Versatails may still share personal information with third parties for non-marketing purposes, such as:
● Fulfilling User requests or transactions;
● Responding to inquiries or providing customer support;
● Ensuring system functionality or security.
11. INFORMATION SECURITY
Versatails implements industry-standard technical and organizational security measures to protect personal information against unauthorized access, disclosure, alteration, or destruction. These measures include internal reviews of our data collection, storage, and processing procedures, as well as the security technologies used to safeguard information.
While we take reasonable steps to secure your information, please note that no method of transmission over the internet or method of electronic storage is completely secure. Therefore, Versatails cannot guarantee the absolute security of any information transmitted or stored. Access to Personal Information is strictly limited to Versatails employees, contractors, and service providers who need the information to operate, develop, or improve the Service. All such individuals are bound by contractual confidentiality obligations and are required to process information solely in accordance with this Privacy Policy and for the purposes for which it was originally collected.
12. CHILDREN'S PRIVACY
Users must be at least eighteen (18) of age to access Versatails’s Service. Versatails’s Service must not be used by individuals who are under the age of eighteen (18) (collectively, "Children").
Versatails does not knowingly collect personally identifiable information from anyone under the age of eighteen (18). If a parent or guardian is aware that his/her Children have provided Versatails with any Personal Information, he/she is requested to contact Versatails. If Versatails becomes aware that it has collected Personal Information from Children without verification of parental consent, Versatails will take steps to remove that information from its servers.
Versatails will obtain prior parental consent if any changes Versatails makes to this Privacy Policy affect users under the age of 18 in a way that requires such consent under the applicable law including the Children's Online Privacy Protection Act of 1998, 15 U.S.C. 6501–6505.
13. MISCELLANEOUS
For any question, concern, comments or suggestions regarding this Privacy Policy, please contact Versatails at support@versatails.com.
Versatails reserves the right at any time to modify this Privacy Policy. Any such modification will be effective immediately upon posting the amended Privacy Policy on the Service and/or by sending a notification to the Users. The User’s continued use of the Service after the effective date of any such modification will be deemed acceptance of such modified Privacy Policy.
All disputes arising out of this Privacy Policy will be subject to the governing laws of Delaware and the exclusive jurisdiction of the competent local and federal courts located in Delaware, United States. The User and Versatails agree and submit to the personal and exclusive jurisdiction and venue of these courts, except that nothing will prohibit either party from instituting an action in any court of competent jurisdiction to obtain injunctive relief or protect or enforce its intellectual property rights. The United Nations Convention on Contracts for the International Sale of Goods shall not apply to the Terms.
Copyright. The copyrights in this publication are owned by Versatails Ltd. and its subsidiaries.
Trademarks. "Versatails" is a trademark of Versatails. No license to use any of the Versatails trademarks is given or implied. The trademark may not be copied, downloaded, reproduced, used, modified or distributed in any way (except as an integral part of an authorized copy of material appearing in these web pages, as set forth in the previous section paragraph), without the prior written consent of Versatails. All other trademarks or trade names referred to in the Service are the property of their respective owners.
If you have questions or comments about the Privacy Policy or Versatails's data collection in general, please send us an email at support@versatails.com.
Last modified: 30 November 2025
